CLIENT: CAA USA
INDUSTRY: FIREARM ACCESSORIES
COMPANY OVERVIEW: CAA USA is the designer, developer, and distributor of modern tactical accessories, optics, and handgun conversion kits.
CLIENT OBJECTIVES: Increase sales using social media.
TARGET AUDIENCE: Military, Law Enforcement, private security and firearm aficionados globally.
KEY MESSAGE: Increase stability and accuracy. (copywrite pending: EVOLVE YOUR SHOOTING)
SCOPE OF WORK
SERVICES PROVIDED: Director of Media Production/Creative Director in charge of: Videography, video editing, photography, graphic design, branding and social media execution.
DELIVERABLES: Designed social media banners, key photography for products, video for social media.
KEY DECISIONS: Change public perception of brand
1. APPROACH
CREATIVE CONCEPT: Revitalize brand image to project a professional ethos.
PROCESS: Redesign all banners, fonts and photography.
TOOLS AND TECHNOLOGY: Adobe Creative suite and professional cameras
(Canon R8 and Blackmagic 4K).
2. EXECUTION
CHALLENGES: Overcrowded decision-making process.
SOLUTIONS: Demonstrating effective industry solutions.
KEY DECISIONS: Evidencing and corroborating.
3. RESULTS
OUTCOME: Videos and social media more impactful.
CLIENT FEEDBACK: Brand appears more professional.
METRICS : Videos have 5x more impact and engagement.
SOCIAL MEDIA CONVERSION
SOCIAL MEDIA SAMPLES FOR INSTAGRAM
ADVERTISING DESIGN FOR SOCIAL MEDIA AND WEBSITE (instagram)
Styled and handled photography as well as graphic design
Styled and handled photography as well as graphic design
Styled and handled photography as well as graphic design
Styled and handled photography as well as graphic design
Styled and handled photography as well as graphic design
Styled and handled photography retouching as well as graphic design
Styled and handled photography as well as graphic design